The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Bertera Subaru of Hartford dedicated locally to the Love Promise?
Our Love Promise at Bertera Subaru Outlet can be seen in various partnerships with local charities and non-profits in the Hartford area. We're grateful for the opportunity, not only to be a part of the Hartford community, but to serve it as well.
The Simon Foundation
National Wildlife Federation
Hartford Public Library, Hartford Public Schools
Toys 4 Tots, Make-A-Wish of CT
St. Francis Hospital & Medical Center
Love Promise Stories from Bertera Subaru of Hartford
Subaru and Bertera Subaru of Hartford believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Community First: Subaru Donation Strengthens YWCA Hartford Food Pantry - Nancy T
At Bertera Subaru of Hartford, supporting our community is at the heart of the Subaru Love Promise. When we learned from our community partner Angel of Edgewood that the YWCA Hartford Region was facing urgent food insecurity concerns, we knew we had to step in. Families were struggling due to rising living costs and instability in assistance programs, and the pantry needed immediate help. We quickly provided a donation to help replenish the YWCA pantry and support the women and men who rely on it. Angel of Edgewood shared the following message, word for word, in appreciation: “Angel of Edgewood would like to extend our deepest gratitude to our partners at Bertera Subaru of Hartford for their incredible act of kindness through the Subaru Love Promise initiative. After learning about the urgent food insecurity faced by women and men served by the YWCA Hartford Region, Subaru immediately stepped up and provided a generous $1,000 donation to help replenish their food pantry. This compassionate gesture will have a direct and meaningful impact on families who are struggling due to the ongoing challenges surrounding SNAP benefits, government instability, and rising living costs. Your commitment to serving the community continues to make a powerful difference, thank you for helping ensure that no one in need goes hungry.” We’re honored to support the YWCA Hartford Region and remain committed to making a positive impact, because helping our neighbors is what the Subaru Love Promise is all about.
Together We Can End Period Poverty - Nancy T
At Bertera Subaru of Hartford, we’re proud to live our Subaru Love Promise by supporting those in need right here in our community. For the month of November, we’ve teamed up with our friends at Starling Physicians to fight Period Poverty. Our dealership will host drop boxes in both our Service and Sales Departments — and we invite you to donate period products to help those who struggle to afford these essential items. 💙 Your generosity helps ensure everyone in our community has access to the care and dignity they deserve. 📍Stop by Bertera Subaru of Hartford anytime this month to make a donation and help us make a difference — one box at a time. #SubaruLovePromise #BerteraSubaruHartford #StarlingPhysicians #PeriodPovertyAwareness #SubaruLovesToHelp #CommunitySupport
Supporting Students and Families for a Brighter School Year - Nancy T
On August 6th, the Bertera Subaru team joined our incredible community partner, Angel of Edgewood, as the Platinum Sponsor of the annual Back-to-School Extravaganza in Hartford, Connecticut. The event provided far more than just back-to-school supplies. Families also received essential resources such as food, clothing, and access to on-the-spot social services and mental health counseling. For many local students, this day marked a fresh start filled with excitement, hope, and confidence for the new school year. At Bertera Subaru, we believe every child deserves the opportunity to learn and grow without barriers. Through our partnership with Angel of Edgewood, we’re proud to live out the Subaru Love Promise. Showing love and support to the people who make our community stronger every day.
Bertera Subaru of Hartford and The Angel of Edgewood Bring Smiles to Hartford - Nancy T
On Saturday, September 19th, the team from Bertera Subaru of Hartford once again joined forces with our community partner, The Angel of Edgewood, to deliver an essential service to our neighbors in need. This time, we partnered with Community Health Services (CHS) — a nonprofit, free health clinic located in the heart of Hartford — to host a Free Dental Mission for local residents. Through this incredible collaboration, more than 150 community members received free dental screenings, cleanings, fillings, and even extractions, all performed by dedicated volunteer dentists, hygienists, and clinicians. The Bertera Subaru and Angel of Edgewood teams provided vital support throughout the day — including transportation for attendees, volunteers to assist with registration and patient processing, and a hearty lunch for all the volunteers who made the event possible. It was an inspiring day of teamwork, compassion, and care — a true reflection of Subaru’s Love Promise to make a positive impact in our community. Together, we helped bring healthy smiles and hope to Hartford!
Honoring Strength, Love, and Community - Nancy T
At Bertera Subaru of Hartford, the Love Promise is about standing with our community, and with each other, through every journey. This fall, our Service Department came together to support our colleague Luis Rivera and his wife as they celebrated the life of their son, who passed away last year after a courageous battle with blood cancer. On October 9th, Luis and his family joined Blood Cancer United for their annual Light The Night event. A touching evening dedicated to raising funds and awareness for blood cancer research and treatment. Bertera Subaru of Hartford was proud to make a sizable donation to Blood Cancer United and even prouder to see our team members participate side by side with the community. Lighting the night in honor of loved ones and in hope for a cure. At Bertera Subaru, love is more than a promise. It’s action, compassion, and community.
Bertera Subaru of Hartford Cleans Up Charter Oak Landing! - Nancy T
On Saturday, October 4th, Bertera Subaru of Hartford proudly partnered with Save the Sound to lead, organize, and complete a riverside clean-up at Charter Oak Landing in Hartford, CT. Over 25 volunteers came together — including Bertera team members, local college students, community residents, and even representatives from the American Red Cross — to collect and remove more than 150 pounds of trash in just three hours. The event brought together people from all walks of life with one shared goal: keeping our local parks and waterways clean for everyone to enjoy. Bertera Subaru of Hartford had a great time meeting new faces, helping the community, and doing our part to protect the environment. We’re already looking forward to hosting more events like this in partnership with Save the Sound in the future!
Buddy Bash Success: Hartford’s Camp Courant Continues Its Mission Thanks to Community Support - Nancy T
At 135 years old, Hartford’s Camp Courant is the nation’s oldest youth summer camp, and it is run entirely on private funding. The camp serves 750 city youth, ages 7–15, in a fun outdoor environment through a six-week program that includes swimming, hiking, and arts and crafts—all free of charge. They have also recently added computer coding, professional development, and life skills. Many alumni, including our own General Sales Manager O’Neal McDonald, were in attendance to support and share testimonies on how the Camp Courant experience helped shape their lives. Bertera Subaru of Hartford was proud to team up with our community partner, Angel of Edgewood, on September 25th for Camp Courant’s big yearly fundraiser, Buddy Bash. The evening raised enough money to continue the mission for another year.
Subaru Back to School Supporting Milner Middle School - Nancy T
In August Bertera Subaru renewed our commitment to the Thurman Milner Middle School in Hartford,Ct. Thought the Subaru Loves to Learn Campaign and With the help of Adopt A Classroom, Bertera was able to supply each teacher with $500 of supplies for their classroom plus a briefcase full of supplies they Could use on the first day of class. Bertera literally rolled out the Red Carpet for the teachers who were welcomed by the entire Sales and Service staff. The full Bertera staff got to finally meet the Milner staff and we bonded over a outdoor grill picnic.
Red Cross - 9/11 Community Project - Nancy T
On September 11th 2025 Bertera Subaru of Hartford teamed with our Commiuty Partner The Red Cross of CT/RI to salute our fallen first responders. The Red Cross suplied training, tools,lunch and equiptement to the Bertera team of voleenters who went into the South End of Hartord to replace smoke detectors Free of charge to city residents. In total the team replaced over a dozen smoker dectors and gave away a dozen more. The entire operation replaced hundreds of smoke dectectors Throghout the Hartford Area.
Building a Safer Space, Together - Nancy T
In August, Bertera Subaru of Hartford proudly joined forces with GN Construction to support Interval House—a confidential safehouse for women and children escaping the trauma of domestic violence. Interval House plays a critical role in our community, offering not just shelter but also vital counseling services to help families break the generational cycle of abuse. However, due to the urgency of their mission, maintenance needs often get sidelined in favor of more immediate survivor support. That’s where we came in. We began our partnership with the restoration of a well-loved porch that residents and staff regularly use—a small but meaningful step toward improving the space where healing begins. This project marks the beginning of a continuing commitment to support the mission of Interval House. At Subaru, we believe love means doing. And this is love in action.
