The 2025 Subaru Love Promise Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.


What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Bertera Subaru of Hartford dedicated locally to the Love Promise?
Our Love Promise at Bertera Subaru Outlet can be seen in various partnerships with local charities and non-profits in the Hartford area. We're grateful for the opportunity, not only to be a part of the Hartford community, but to serve it as well.
The Simon Foundation
National Wildlife Federation
Hartford Public Library, Hartford Public Schools
Toys 4 Tots, Make-A-Wish of CT
St. Francis Hospital & Medical Center

Did Bertera Subaru of Hartford go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Stories from Bertera Subaru of Hartford
Subaru and Bertera Subaru of Hartford believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
West Indian Association Golf Tournament - Nancy T
On Friday August 1st the team at Bertera Subaru of Hartford were a title Sponsor of the annual West Indian Association Golf Tournament which was held at the beautiful Wintonbury Hills Golf Course in Bloomfield, CT. The West Indian community is the largest ethnic group in Ct and the West Indian Foundation helps to provide aid with healthcare, college scholarships, financial planning, and other vital social resources. Bertera helped this year's tournament by sponsoring the beverage cart so every golfer was hydrated free of charge, placed a foursome ( who came in second by one stroke), and sponsored several holes. Bertera Subaru of Hartford also made a large financial commitment to help the West Indian Foundation continue their mission.
Serving Hartford with Heart: Subaru of Hartford & Angel of Edgewood - Nancy T
On Friday, July 13th, the teams from Bertera Subaru of Hartford and Angel of Edgewood came together with one goal: to serve and uplift Hartford’s underserved communities. We started our day at the dealership, loading up vans with 200 bagged lunches prepared by Zohara’s catering and 12 cases of water. From there, we headed to the Frog Hollow neighborhood in Hartford’s South End — a place where compassion makes a difference. Hand in hand, our teams distributed meals and smiles to families in need. We fed our neighbors, made an immediate impact, and shared a few moments of joy along the way. This effort is just one chapter in our larger partnership with Angel of Edgewood — a relationship rooted in long-term community investment, not just sponsorship. As they shared in a recent message to our team: “You’ve aligned this support with a mission that transcends corporate giving. This is community investment with heart… Bertera Subaru stands as a rare exception. When people say, ‘car companies don’t do anything anymore,’ I proudly brag about what Bertera has done for Angel of Edgewood, and so many other charities across the state.” We are honored to be a Platinum Sponsor for the upcoming 5th Annual Back-to-School Extravaganza and proud to support an organization doing such meaningful, life-changing work. Because at Subaru of Hartford, we believe the Love Promise means showing up — with action, empathy, and a little extra food in hand.
Bertera Subaru of Hartford Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Hartford, this is a harsh reality. Helping others strengthens communities, which is why Bertera Subaru of Hartford is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Bertera Subaru of Hartford have helped nearly 900,000 children and adults in urgent need. On 01/20/2025, Bertera Subaru of Hartford donated 120 coats to Angel of Edgewood, Inc.. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Bertera Subaru of Hartford Delivers Comfort and Hope Through Subaru Loves to Care Initiative - Paige C
Bertera Subaru of Hartford proudly joined the national Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), bringing compassion and support to local cancer patients. This year, the Bertera team delivered 80 warm blankets and 10 thoughtfully prepared patient care kits, offering comfort and hope to those undergoing treatment. The Subaru Loves to Care initiative is centered on one powerful idea: showing patients and their families that they are not alone. The dedicated team at Bertera Subaru brought more than just gifts—they brought smiles, encouragement, and heartfelt conversations that made a lasting impact. Each blanket served as a symbol of warmth and compassion, while the care kits—filled with helpful and comforting items—provided practical support during treatment. These gestures, though simple, carried profound meaning for the patients and families who received them. The staff at Bertera Subaru of Hartford went above and beyond to embody the spirit of community and care. Their involvement reflects not just corporate responsibility, but true human kindness. Through their incredible efforts, Bertera Subaru continues to drive change—not just on the road, but in the lives of those who need it most.
"A Treehouse of Love: A Wish Celebration to Remember" - Kris M
For over eleven years, Bertera Subaru of Hartford has been a dedicated and valued partner of Make-A-Wish® Connecticut, playing a vital role in granting life-changing wishes for children with critical illnesses. Their steadfast commitment to our mission shines through in every thoughtful act—especially in their heartfelt support of local wish kids like Peter—bringing hope and joy exactly when it’s needed most. Six-year-old Peter, diagnosed with a heart condition and fitted with a pacemaker shortly after birth, has faced more than his share of challenges. But you’d never guess it—his boundless energy, joyful spirit, and incredible resilience define him far more than his medical journey. Peter loves to run, climb, and play with his younger brothers. So when he learned he was eligible for a wish, he knew right away what he wanted: a backyard treehouse where adventure and imagination could come to life. To celebrate Peter and his unique treehouse wish, Bertera Subaru hosted a special Spider-Man-themed event in honor of his favorite superhero. From Spider-Man cupcakes and a visit from the hero himself to a custom cake shaped like a treehouse, every detail reflected care, creativity, and love. The joy and excitement of the day were unforgettable, creating memories Peter and his family will cherish forever. Bertera Subaru’s impact goes far beyond one special day. Through the Subaru Share the Love® Event, they brought the community together and made a generous donation to Make-A-Wish Connecticut—ensuring that even more wishes can come true for local children. As Subaru says, “When you share the love, you change lives”—and Bertera Subaru is doing exactly that. Bertera Subaru of Hartford truly exemplifies the Subaru Love Promise in every way. We are deeply grateful for their long-standing partnership, compassionate leadership, and unwavering belief in the power of a wish. Together, we are turning dreams into reality and bringing lasting joy to wish kids and their families across Connecticut.
Subaru and LLS Unite to Deliver Warmth and Hope - Nancy T
Bertera Subaru Outlet of Hartford was proud to participate in the Subaru Loves to Care initiative yesterday, June 16th, at Starling Physicians in Wethersfield, CT. In partnership with the Leukemia & Lymphoma Society (LLS), we delivered care packages filled with heart-shaped blankets to patients currently receiving treatment at their facility. This cause is close to our hearts. One of the patients treated at Starling was our former colleague and friend, Tim Austin, who bravely fought leukemia before passing away two years ago. Yesterday’s event was not just about delivering comfort – it was about honoring Tim’s memory and standing in support of all those continuing their battle against blood cancer. The care packages were received with warmth and gratitude, and we’re proud to stand with LLS and Subaru in their mission to spread hope and care where it’s needed most. Together, we drive more than cars – we drive change.
Making Wishes Come True: Peter's Special Day with Bertera Subaru Outlet - Nancy T
At Bertera Subaru Outlet in Hartford, we believe in more than just selling cars-we believe in making a difference. That's why we were honored to host a heartwarming event in partnership with Make-A-Wish Connecticut, where we had the privilege of helping a young boy named Peter see his dream become reality. A Proud Partner of Make-A-Wish Bertera Subaru Outlet is a proud partner of Make-A-Wish, standing with this incredible organization to help grant life-changing wishes to children with critical illnesses. Over the past several years, Bertera Subaru has donated nearly $1 million to Make-A-Wish, supporting countless magical moments like Peter's. This partnership is part of the Subaru Love Promise, our commitment to giving back and strengthening the communities we serve. We're proud that our contributions have helped bring hope, strength, and joy to so many deserving families. About Make-A-Wish Connecticut Make-A-Wish Connecticut is dedicated to creating life-changing experiences for children battling serious illnesses. With the support of donors, volunteers, and partners like Bertera Subaru, Make-A-Wish Connecticut has granted thousands of wishes that uplift and inspire children across the state. Whether it's a dream vacation, a chance to meet a hero, or a wish to give back, Make-A-Wish Connecticut works tirelessly to make each child's heartfelt wish come true. To learn more or find out how you can support their mission, visit wish.org/ct. A Message from Make-A-Wish Connecticut We were incredibly touched to receive this note from our partners at Make-A-Wish Connecticut following the event: "Thank you so much for your incredibly generous donation. Hearing about yesterday's event and seeing the photos of those smiling faces was truly uplifting. Bertera Subaru continues to go above and beyond, uniting the community to make our wish kids feel seen, celebrated and extra special. From the treehouse-shaped cake and a surprise visit from Spider-Man himself, every detail reflected Peter's favorite things. Even the West Hartford Police Department joined in after hearing about the event, staying to engage with everyone and share in the celebration. It was clearly an unforgettable day - made possible by your kindness and generosity. Your unwavering support over the past eleven years has meant the world to us-and even more so to the children's lives you've touched. With more than 300 wishes currently waiting to be granted, we depend on compassionate partners like you to help bring these transformative experiences to life. Your generosity does far more than fund wishes-it brings hope, joy and strength to children battling critical illnesses. The impact of your support stretches far beyond a single day, creating cherished memories for wish kids and their families during some of life's most difficult moments. Thank you for being such an essential part of our mission. We are deeply grateful for your continued partnership and look forward to making many more magical wishes come true." We are honored by these words and inspired to continue this important work. Together, we are making a lasting difference.
Subaru Loves to Care With Starling Physicians - Oneal M
Earlier this year Bertera Subaru celebrated Subaru Loves to Care with Starling Physicians to bring comfort for there cancer patients. The weather was not cooperative on the day as it rained heavily, but the staff of Bertera and Starling pulled together to unload the boxes in and out of the trucks. Great job and fun had by all while helping those in need
Subaru Loves to Learn - Oneal M
In September of this year Bertera Subaru of Hartford celebrated Subaru Loves to Learn with the Thurman Milner School in Hartford Ct. Through the Adopt A Classroom Program Bertera was able to give direct support teachers at Milner to buy supplies for there classrooms.
Subaru Loves Pets - Oneal M
In October of this year Bertera Subaru celebrated Subaru Loves Pets. To help with celebration The Simon Foundation joined the staff of Bertera for a pet adoption event at the dealership. This was the 9th year in a row that both have collaborated to help pets find a new home. Over the years several pets have been adopted even by the staff of Bertera. The Simon Foundation is a no kill animal shelter in Hartford County.
Did Bertera Subaru of Hartford go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.