The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Bertera Subaru Outlet in Hartford dedicated locally to the Love Promise?

Our Love Promise at Bertera Subaru Outlet can be seen in various partnerships with local charities and non-profits in the Hartford area. We're grateful for the opportunity, not only to be a part of the Hartford community, but to serve it as well.

The Simon Foundation

National Wildlife Federation

Hartford Public Library, Hartford Public Schools

Toys 4 Tots, Make-A-Wish of CT

St. Francis Hospital & Medical Center

Did Bertera Subaru Outlet in Hartford go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Bertera Subaru Outlet in Hartford

Subaru and Bertera Subaru Outlet in Hartford believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Starling Physicians | Bertera Subaru and The Leukemia & Lymphoma Society - Robert T

Dear Subaru and LLS, Starling Physicians would like to thank you for providing our patients with the gift of soft, comfortable blankets. Per your promise to spread warmth, love, and hope when it is needed the most, these blankets provide just that. Many of our patients bring these blankets with them during their treatments. Not only do these blankets provide comfort and warmth, but they also represent the dedication of the community in supporting cancer patients during their difficult journey. On behalf of our patients, we would like to express our gratitude to Bertera Subaru and The Leukemia & Lymphoma Society. Sincerely, Starling Physicians Department of Hematology/Oncology

Starling Physicians
Starling Physicians | Bertera Subaru and The Leukemia & Lymphoma Society

Bertera Subaru of Hartford does not wait for HOPE they Create it! - Kim S

Make-A-Wish Connecticut is beyond grateful for the partnership we have with Bertera Subaru of Hartford. Together we grant amazing wishes to kids with critical illnesses. 11-year-old Madison is one of those children. Madison loves Kids Bop music and playing Candyland and Trouble. She is an avid artist and loves to paint, draw, and bake, and her favorite colors are purple and rainbow. At eight-years-old she was diagnosed with Leukemia. When Madison was given the opportunity to have a wish granted, she knew right away that she wanted to bake a cake with the famous Chef Buddy Valastro of Carlo’s Bakery. Madison loves to bake and would be able to put her artistic talent to work to make an incredible cake. A week before Madison’s wish day, she received a special personal video from Buddy inviting her to his factory. She then joined him at his factory where they created a rainbow-colored unicorn cake and then had a visit to the original Carlo’s bakery for a tour and some goodies. Madison’s wish didn’t end there. Bertera Subaru is all about making wishes come true. They heard about Madison’s wish and wanted to give her the best welcome home celebration anyone could ask for. Bertera Subaru hosted an event to celebrate Madison’s wish and to provide her with many gifts from the awesome Bertera staff and welcome her to the Make-A-Wish and Bertera Family! Wish kid Madison, now 11 years old a Vernon, Connecticut resident battling cancer, shared a few words to show her thanks and gratitude to the incredible community that attended the event. Madison spoke about the recent life-changing experience of her one true wish, to meet the famous Chef Buddy Valastro and how special it was to make the rainbow unicorn cake together. Madison and her family also shared all the exciting details of her trip to the factory in New Jersey, spending the day meeting the members of the Carlo’s Bakery famiglia. Upon her return, Bertera Subaru really rolled out the red carpet for Madison. The celebration featured a face painter, local radio stations playing her favorite music and they even gave her supplies for her kitchen to start her baking career at her home. They topped it off with a one-week camp certificate to go to a local cupcake baking camp to really enhance those baking skills. Bertera also engaged the local community by having dozens of all flavors of cupcakes brought to Bertera to celebrate Madison. They even had her very own baking apron made for her in purple with a cupcake and her name embroidered on it. Madison has everything she could possibly need to bake amazing and delicious treats to and remember her special day with the Cake Boss. Bertera Subaru shows our wish kids and the local community the continued dedication they have to the Subaru Love Promise in so many ways. Bertera Subaru makes the world a better place by demonstrating how love, interaction and bringing community together for the good, makes a huge difference! We are truly thankful for our partnership—Bertera Subaru of Hartford is transforming the lives of Connecticut kids one wish at a time.

Bertera Subaru of Hartford does not wait for HOPE they Create it!

The Simon Foundation Inc. | Subaru Loves Pets - Robert T

Dear Bertera Subaru, Olivia on the front of this card, says “thank you for choosing The Simon Foundation as your animal shelter” for the Subaru Loves Pets event. We most certainly can put the $2400 to good use by buying dog and cat food or flea/tick preventive medicine. Olivia was born and cared for at The Simon Foundation until she and her litter mates were adopted. Donations like yours made that possible. With continued support from donors like you, we will work to fulfill our mission to rescue, shelter and care for homeless animals in a safe place at The Simon Foundation. Olivia sends her purrs to all of you at Subaru! - Nicole at The Simon Foundation

The Simon Foundation
The Simon Foundation Inc. | Subaru Loves Pets

FVSO I Music Joyfully Brings Us Together - Hollie R

Bertera Subaru has been an amazing partner of the FVSO for over five years. We continue to enrich our local community through music because of their support. Over the last few years, music organizations have struggled to reach their communities because of the COVID-19 pandemic. We experienced financial hardships due to loss of revenue. Concerts were canceled and musicians couldn’t practice in-person. Community is a core part of experiencing and benefiting from music. Our community needed ways to feel connected during a difficult time, and to bring happiness. One community member said, “Miss you all and your wonderful music into which we can escape for a few hours.” We quickly began providing virtual opportunities to experience music. We offered multiple virtual concerts free-of-charge to our community when it was needed most. Our musicians also found safe ways to perform together, all of which had a profound effect on those that attended. “It really was a magical evening for me and as I looked around the audience and spoke with others after the performance, it seems the music and musicians had a similar effect on the group as a whole. It felt as if you all had given us a very special gift and you’re playing so beautifully with each other left us feeling graced and grateful.” Bertera Subaru’s continued support during the COVID-19 pandemic allows us to provide a needed service to the community, even as we experienced financial hardships. Now, our musicians have had joyful reunions to create music together, as we are able to come together in modified, safe ways. One of our musicians, Mary, said, “[It is] so good to be back playing together!”. For Gwen, a member of the FVSO since its beginning, music is an important part of her life. She describes her experience as one of passion. “I love being a member of the FVSO because performing the great orchestral literature is one of my greatest passions.” Music is proven to engage the brain, improve our intelligence and creativity, and boost physical and emotional health. But most importantly, music creates bonds. Musicians and listeners alike; it unites us. Together, with supporters like Bertera Subaru, we foster an appreciation of music that brings our local community together.

Farmington Valley Symphony Orchestra
FVSO I Music Joyfully Brings Us Together

Pet Adoptions | The Simon Foundation Inc. - Jane Z

We are pleased to announce that with the help of Bertera Subaru of Hartford that over the last couple months we have successfully adopted all four of our special needs pets. Echo was initially surrendered to us in 2014. He was 8 years old. We noticed right away that he is deaf. He stayed with us at The Simon Foundation for years until he was adopted in 2019. He was returned because the owner had an issue with her homeowner’s insurance, Fortunately, Echo got his third chance for a forever home. He is now happy and loved and living the rest of his life in a wonderful home. Molly is a 11-year-old diabetic and blind Pomeranian. She was surrendered to us by her owner who could no longer care for her. He was heartbroken to have to give her up. She and her roommate, McTavish were lucky enough to be adopted together. McTavish is 13 years old, blind, and deaf. He is a Cairn Terrier. They were adopted by a family who always takes in special needs pets. We are grateful that they found us! Boo Boo the cat came in as a boarder in 2018. His owner never came back for him. He is almost 11 years old and is a diabetic. Everyone who meets Boo Boo loves him. He is a very sweet boy. We are thrilled that he has finally found his forever home and is finally living his best life. He is very loved and well cared for. We are forever grateful to Bertera Subaru of Hartford for being on the side of the underdog and helping shelters like ours to find the best homes for these wonderful animals.

The Simon Foundation Inc.
Pet Adoptions | The Simon Foundation Inc.

The Simon Foundation Inc. | Subaru Loves Pets - Robert T

Dear Bertera Subaru Staff, Aubrey, on the front of this card, says “thank you for your generous donation!” Your support helps us care for homeless or abandoned animals until they are adopted. Aubrey was cared for at The Simon Foundation for four years until she found her forever home, donations like yours made that possible. The good news is that many of our animals do not wait that long to be adopted! With the continued support from donors like you, we will work to fulfill our mission to rescue, shelter and care for homeless animals in a safe place at The Simon Foundation. Aubrey sends a Paws High-5 to you all for helping to give The Simon Foundation's dogs and cats a chance for a new life filled with love. - Nicole at The Simon Foundation

The Simon Foundation Inc.
The Simon Foundation Inc. | Subaru Loves Pets

Bertera Supports Make-A-Wish Connecticut - Robert T

Wish kid John’s story exemplifies the compassion and support Bertera Subaru shows to our wish kids and families. And while Bertera has contributed more than $400,000 in financial support, it is their positive force in the Connecticut wish community that sets an example for others to follow. Bertera supports Make-A-Wish Connecticut all year long by giving of their time and sweat equity through event sponsorship, attendance, auction participation and through volunteer initiatives. The Bertera family of employees is in fact family. Employees’ children are so inspired by our mission and by witnessing their parents give back, that they, too, want to help create hope. Employee children have rolled up their sleeves and joined us at our annual Gala to volunteer, while their parents sponsored a table and supported Make-A-Wish through the auction and other evening activities. Subaru volunteer Alyssa shares, “I volunteered for Make-A-Wish during the pandemic writing thank you notes for their Gala, which was forced to be virtual due to COVID-19. Being able to assist in thanking those who were kind enough to donate to such an amazing cause was an experience that I wouldn’t change for the world. Hearing the wish kids’ stories through my dad and the organization, it was moving to see the strength and resilience they exhibit and how much Make-A-Wish is making an impact on their lives.” The children in the Bertera family: • Make wish kid celebrations very special throughout the year • Write thank you cards to our donors to thank them for their support • Attend and volunteer at our gala events • Help plan and create special wish celebrations It is truly remarkable when a company’s contribution not only impacts the nonprofit organization and the children and families they serve, but impacts the company’s employees and their children as well. “For me, participating in Make-A-Wish events and working side-by-side with the organization allowed me to see how much work goes into granting each wish,” shares Subaru volunteer Marina. “Seeing how happy the kids and their parents are, and the connection they have with Make-A-Wish volunteers showed me the bigger picture of all of the good Make-A-Wish does. I got to meet kids my age who like to do things I like to do. Seeing that any normal teenager like me could have their life changed at any moment really made me learn to be more grateful for all my opportunities and my good health.” When Subaru employees’ children build lifelong relationships with local nonprofits because of the actions of their parents, that is the true definition of Sharing the Love.

Make-A-Wish Connecticut
Bertera Supports Make-A-Wish Connecticut

Make-A-Wish Connecticut | John's Jet Ski - Robert T

Bertera Subaru has partnered with Make-A-Wish® Connecticut for more than ten years. That’s more than ten incredible years directly supporting wish kids and helping to make their wishes come true. Usually, in a “normal” year, Bertera pulls out all the stops to engage not only their employees, but all their customers and their local community, around the magical and transformative power of a wish. The dealership is passionate about the Make-A-Wish mission to grant life-changing wishes to local children with critical illnesses, but how do they show their traditional, over-the-top support during a year that is far from normal and plagued with a pandemic? Enter wish kid John. John is a nineteen-year-old college student battling cancer. When he is not in the hospital or receiving treatments, John can be found outside with family and friends. Football, bike rides and swimming are all frequent past times but at the top of the list of his favorites are water sports. John loves anything involving water and has ridden jet skis since he was very young. Jet skis have not only been a fun way to spend a summer day for John, but it was also actually after a jet skiing accident several years ago that John discovered he had cancer in the first place. Rather than look at the event as a tragedy, he attributes the accident to saving his life. So it came as no surprise to his family that John’s heartfelt wish was for a jet ski of his very own. When John returned home from school in Texas, he was surprised with his jet ski at Bertera Subaru in Hartford. During the pandemic, when sales were down and customers were far and few between, Bertera was able to raise more than $60,000 during their 2020 Share the Love event! On top of that, they adopted John’s wish and safely hosted John’s wish reveal with their staff and leadership present. And as they typically do throughout the year with lots of wish kids, they created and presented John with a themed gift basket, specific to his interests and wish. The true highlight of John’s experience, though, is that years ago he had purchased his first car at Bertera Subaru during a Subaru Share the Love® Event, and chose to donate to Make-A-Wish Connecticut as his charity! The wish came full circle as John used that very car to tow his new Jet Ski home. John is thrilled with his blue (John’s favorite color) Kawasaki Jet Ski. In fact, he eagerly jumped on the toy as if he was ready to take it for a spin out on the water right then and there. John shares his gratitude, “Thank you so much! Just last weekend I took it out for its maiden voyage around a lake in upstate NY. Everyone there was shocked that Make-A-Wish was able to get their hands on a brand new Jet Ski! I can’t thank you enough!” Time on his jet ski will allow John to forget about all things medical and just enjoy his time on the open water with his friends and family. Now John can focus on what is ahead and put his worries behind him… Bertera Subaru is more than a car company – they make the state of Connecticut a better place for children with critical illnesses. It’s no wonder their customers are so loyal!

Make-A-Wish Connecticut  | John's Jet Ski

Subaru Loves Pets | Adoption Day - Jane Z

More than a car dealership. Bertera Subaru is a great partner. In less than a week of the event, both Molly and Chevy left to their forever homes today. Both dogs benefitted and enjoyed the adventure. The exposure provided by meeting Bertera customers has resulted in more adoption applications. Our organization has been collaborating with Bertera Subaru for several years. The staff, as always, were friendly and supportive. We are very grateful for the opportunity to work with them. The dogs really felt the love at Bertera Subaru of Hartford!

The Simon Foundation Inc.
Subaru Loves Pets | Adoption Day

Share the Love | Bertera Subaru of Hartford - Robert T

As part of the most recent Share the Love campaign, two Make-A-Wish® Connecticut employees were so inspired by Bertera Subaru’s care and commitment to our wish kids that they personally purchased new cars – a 2020 Subaru Forester Touring and a 2020 Subaru Ascent during the Share the Love campaign. We feel so strongly about our partnership with Bertera Subaru that we wanted to demonstrate our commitment and share our love with them in a BIG way! “All of us at Make-A-Wish® Connecticut are so grateful for our long-term partnership with Bertera Subaru. Everyone at the dealership, from the owners to the employees to the customers, have demonstrated a deep caring for and commitment to our mission to grant life-changing wishes to Connecticut children battling critical illnesses. We are thrilled and honored to partner with such a community-minded business and look forward to many more years of creating smiles and delivering hope to the wish kids in our state.” - Pam Keough, President & Chief Executive Officer, Make-A-Wish Foundation of Connecticut, Inc.

Make-A-Wish Connecticut
Share the Love | Bertera Subaru of Hartford