The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Bertera Subaru Outlet in Hartford dedicated locally to the Love Promise?

Our Love Promise at Bertera Subaru Outlet can be seen in various partnerships with local charities and non-profits in the Hartford area. We're grateful for the opportunity, not only to be a part of the Hartford community, but to serve it as well.

The Simon Foundation

National Wildlife Federation

Hartford Public Library, Hartford Public Schools

Toys 4 Tots, Make-A-Wish of CT

St. Francis Hospital & Medical Center

Did Bertera Subaru Outlet in Hartford go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Bertera Subaru Outlet in Hartford

Subaru and Bertera Subaru Outlet in Hartford believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

FVSO I Music Joyfully Brings Us Together - Hollie R

Bertera Subaru has been an amazing partner of the FVSO for over five years. We continue to enrich our local community through music because of their support. Over the last few years, music organizations have struggled to reach their communities because of the COVID-19 pandemic. We experienced financial hardships due to loss of revenue. Concerts were canceled and musicians couldn’t practice in-person. Community is a core part of experiencing and benefiting from music. Our community needed ways to feel connected during a difficult time, and to bring happiness. One community member said, “Miss you all and your wonderful music into which we can escape for a few hours.” We quickly began providing virtual opportunities to experience music. We offered multiple virtual concerts free-of-charge to our community when it was needed most. Our musicians also found safe ways to perform together, all of which had a profound effect on those that attended. “It really was a magical evening for me and as I looked around the audience and spoke with others after the performance, it seems the music and musicians had a similar effect on the group as a whole. It felt as if you all had given us a very special gift and you’re playing so beautifully with each other left us feeling graced and grateful.” Bertera Subaru’s continued support during the COVID-19 pandemic allows us to provide a needed service to the community, even as we experienced financial hardships. Now, our musicians have had joyful reunions to create music together, as we are able to come together in modified, safe ways. One of our musicians, Mary, said, “[It is] so good to be back playing together!”. For Gwen, a member of the FVSO since its beginning, music is an important part of her life. She describes her experience as one of passion. “I love being a member of the FVSO because performing the great orchestral literature is one of my greatest passions.” Music is proven to engage the brain, improve our intelligence and creativity, and boost physical and emotional health. But most importantly, music creates bonds. Musicians and listeners alike; it unites us. Together, with supporters like Bertera Subaru, we foster an appreciation of music that brings our local community together.

Farmington Valley Symphony Orchestra
FVSO I Music Joyfully Brings Us Together

Pet Adoptions | The Simon Foundation Inc. - Jane Z

We are pleased to announce that with the help of Bertera Subaru of Hartford that over the last couple months we have successfully adopted all four of our special needs pets. Echo was initially surrendered to us in 2014. He was 8 years old. We noticed right away that he is deaf. He stayed with us at The Simon Foundation for years until he was adopted in 2019. He was returned because the owner had an issue with her homeowner’s insurance, Fortunately, Echo got his third chance for a forever home. He is now happy and loved and living the rest of his life in a wonderful home. Molly is a 11-year-old diabetic and blind Pomeranian. She was surrendered to us by her owner who could no longer care for her. He was heartbroken to have to give her up. She and her roommate, McTavish were lucky enough to be adopted together. McTavish is 13 years old, blind, and deaf. He is a Cairn Terrier. They were adopted by a family who always takes in special needs pets. We are grateful that they found us! Boo Boo the cat came in as a boarder in 2018. His owner never came back for him. He is almost 11 years old and is a diabetic. Everyone who meets Boo Boo loves him. He is a very sweet boy. We are thrilled that he has finally found his forever home and is finally living his best life. He is very loved and well cared for. We are forever grateful to Bertera Subaru of Hartford for being on the side of the underdog and helping shelters like ours to find the best homes for these wonderful animals.

The Simon Foundation Inc.
Pet Adoptions | The Simon Foundation Inc.

The Simon Foundation Inc. | Subaru Loves Pets - Robert T

Dear Bertera Subaru Staff, Aubrey, on the front of this card, says “thank you for your generous donation!” Your support helps us care for homeless or abandoned animals until they are adopted. Aubrey was cared for at The Simon Foundation for four years until she found her forever home, donations like yours made that possible. The good news is that many of our animals do not wait that long to be adopted! With the continued support from donors like you, we will work to fulfill our mission to rescue, shelter and care for homeless animals in a safe place at The Simon Foundation. Aubrey sends a Paws High-5 to you all for helping to give The Simon Foundation's dogs and cats a chance for a new life filled with love. - Nicole at The Simon Foundation

The Simon Foundation Inc.
The Simon Foundation Inc. | Subaru Loves Pets

Bertera Supports Make-A-Wish Connecticut - Robert T

Wish kid John’s story exemplifies the compassion and support Bertera Subaru shows to our wish kids and families. And while Bertera has contributed more than $400,000 in financial support, it is their positive force in the Connecticut wish community that sets an example for others to follow. Bertera supports Make-A-Wish Connecticut all year long by giving of their time and sweat equity through event sponsorship, attendance, auction participation and through volunteer initiatives. The Bertera family of employees is in fact family. Employees’ children are so inspired by our mission and by witnessing their parents give back, that they, too, want to help create hope. Employee children have rolled up their sleeves and joined us at our annual Gala to volunteer, while their parents sponsored a table and supported Make-A-Wish through the auction and other evening activities. Subaru volunteer Alyssa shares, “I volunteered for Make-A-Wish during the pandemic writing thank you notes for their Gala, which was forced to be virtual due to COVID-19. Being able to assist in thanking those who were kind enough to donate to such an amazing cause was an experience that I wouldn’t change for the world. Hearing the wish kids’ stories through my dad and the organization, it was moving to see the strength and resilience they exhibit and how much Make-A-Wish is making an impact on their lives.” The children in the Bertera family: • Make wish kid celebrations very special throughout the year • Write thank you cards to our donors to thank them for their support • Attend and volunteer at our gala events • Help plan and create special wish celebrations It is truly remarkable when a company’s contribution not only impacts the nonprofit organization and the children and families they serve, but impacts the company’s employees and their children as well. “For me, participating in Make-A-Wish events and working side-by-side with the organization allowed me to see how much work goes into granting each wish,” shares Subaru volunteer Marina. “Seeing how happy the kids and their parents are, and the connection they have with Make-A-Wish volunteers showed me the bigger picture of all of the good Make-A-Wish does. I got to meet kids my age who like to do things I like to do. Seeing that any normal teenager like me could have their life changed at any moment really made me learn to be more grateful for all my opportunities and my good health.” When Subaru employees’ children build lifelong relationships with local nonprofits because of the actions of their parents, that is the true definition of Sharing the Love.

Make-A-Wish Connecticut
Bertera Supports Make-A-Wish Connecticut

Make-A-Wish Connecticut | John's Jet Ski - Robert T

Bertera Subaru has partnered with Make-A-Wish® Connecticut for more than ten years. That’s more than ten incredible years directly supporting wish kids and helping to make their wishes come true. Usually, in a “normal” year, Bertera pulls out all the stops to engage not only their employees, but all their customers and their local community, around the magical and transformative power of a wish. The dealership is passionate about the Make-A-Wish mission to grant life-changing wishes to local children with critical illnesses, but how do they show their traditional, over-the-top support during a year that is far from normal and plagued with a pandemic? Enter wish kid John. John is a nineteen-year-old college student battling cancer. When he is not in the hospital or receiving treatments, John can be found outside with family and friends. Football, bike rides and swimming are all frequent past times but at the top of the list of his favorites are water sports. John loves anything involving water and has ridden jet skis since he was very young. Jet skis have not only been a fun way to spend a summer day for John, but it was also actually after a jet skiing accident several years ago that John discovered he had cancer in the first place. Rather than look at the event as a tragedy, he attributes the accident to saving his life. So it came as no surprise to his family that John’s heartfelt wish was for a jet ski of his very own. When John returned home from school in Texas, he was surprised with his jet ski at Bertera Subaru in Hartford. During the pandemic, when sales were down and customers were far and few between, Bertera was able to raise more than $60,000 during their 2020 Share the Love event! On top of that, they adopted John’s wish and safely hosted John’s wish reveal with their staff and leadership present. And as they typically do throughout the year with lots of wish kids, they created and presented John with a themed gift basket, specific to his interests and wish. The true highlight of John’s experience, though, is that years ago he had purchased his first car at Bertera Subaru during a Subaru Share the Love® Event, and chose to donate to Make-A-Wish Connecticut as his charity! The wish came full circle as John used that very car to tow his new Jet Ski home. John is thrilled with his blue (John’s favorite color) Kawasaki Jet Ski. In fact, he eagerly jumped on the toy as if he was ready to take it for a spin out on the water right then and there. John shares his gratitude, “Thank you so much! Just last weekend I took it out for its maiden voyage around a lake in upstate NY. Everyone there was shocked that Make-A-Wish was able to get their hands on a brand new Jet Ski! I can’t thank you enough!” Time on his jet ski will allow John to forget about all things medical and just enjoy his time on the open water with his friends and family. Now John can focus on what is ahead and put his worries behind him… Bertera Subaru is more than a car company – they make the state of Connecticut a better place for children with critical illnesses. It’s no wonder their customers are so loyal!

Make-A-Wish Connecticut  | John's Jet Ski

Subaru Loves Pets | Adoption Day - Jane Z

More than a car dealership. Bertera Subaru is a great partner. In less than a week of the event, both Molly and Chevy left to their forever homes today. Both dogs benefitted and enjoyed the adventure. The exposure provided by meeting Bertera customers has resulted in more adoption applications. Our organization has been collaborating with Bertera Subaru for several years. The staff, as always, were friendly and supportive. We are very grateful for the opportunity to work with them. The dogs really felt the love at Bertera Subaru of Hartford!

The Simon Foundation Inc.
Subaru Loves Pets | Adoption Day

Share the Love | Bertera Subaru of Hartford - Robert T

As part of the most recent Share the Love campaign, two Make-A-Wish® Connecticut employees were so inspired by Bertera Subaru’s care and commitment to our wish kids that they personally purchased new cars – a 2020 Subaru Forester Touring and a 2020 Subaru Ascent during the Share the Love campaign. We feel so strongly about our partnership with Bertera Subaru that we wanted to demonstrate our commitment and share our love with them in a BIG way! “All of us at Make-A-Wish® Connecticut are so grateful for our long-term partnership with Bertera Subaru. Everyone at the dealership, from the owners to the employees to the customers, have demonstrated a deep caring for and commitment to our mission to grant life-changing wishes to Connecticut children battling critical illnesses. We are thrilled and honored to partner with such a community-minded business and look forward to many more years of creating smiles and delivering hope to the wish kids in our state.” - Pam Keough, President & Chief Executive Officer, Make-A-Wish Foundation of Connecticut, Inc.

Make-A-Wish Connecticut
Share the Love | Bertera Subaru of Hartford

Bertera Subaru of Hartford & Make-A-Wish CT - Robert T

Bertera Subaru has been partnering with the Make-A-Wish® Foundation of Connecticut for more than ten years. But this partnership is not what we would call a “typical” partnership. On May 8, 2019 Bertera Subaru pulled out all the stops to create an Italian-themed bon voyage party for wish kid Audrey as part of their formal Share the Love check presentation for an amazingly generous $85,000 – enough to grant more than eight wishes to local children. As quoted by the * Hartford Courant*, “The check made out to Make-A-Wish was not only the largest contribution from any Subaru dealer in New England, it was also the largest contribution to Make-A-Wish from any Subaru dealer in the United States.” Print and broadcast media captured the event ( and included full staff and community participation. This event is just one of many that has solidified Bertera Subaru as a local business that makes an enormous impact on wish kids, wish families and the community at large. “We are very proud, not only about the money we were able to collect and donate, but that all of these funds will stay local here in Connecticut for Connecticut families who are in need of a little hope and inspiration for the challenges they are facing,” shared John Inghilleri, General Manager of Bertera Subaru Outlet of Hartford.

Make-A-Wish Connecticut
Bertera Subaru of Hartford & Make-A-Wish CT

Bringing Warmth and Love to the Cancer Patients! - Daniela V

Bertera Subaru and The CTWHV Chapter of the Leukemia & Lymphoma Society (LLS) have partnered to make a difference in the lives of people battling cancer in the Wethersfield community. The partnership called Subaru Loves to Care provides warm blankets and loving messages of hope and inspiration written by Subaru customers to patients fighting cancer at the Wethersfield Infusion Center. HUGE Thank you to Bertera Subaru for donating 80 beautiful blankets to Wethersfield Infusion Center to spread warmth to their patients. Patients are in the infusion center for hours at a time and these blankets keep them warm as they are going through treatments. Staff from Bertera Subaru came, and with them was one of our good friends and Light The Night captains Tim Austin. On behalf of LLS and everyone fighting or in remission from cancer and the people who love them, huge and heartfelt thanks to Bertera Subaru and the entire Bertera Subaru family for joining the LLS mission to create a world without blood cancer.

Leukemia & Lymphoma Society
Bringing Warmth and Love to the Cancer Patients!

Bertera Subaru and Make-A-Wish Connecticut - Tony Q

Sixteen-year-old Audrey Mainville’s arrival at Bertera Subaru Outlet of Hartford would have been appropriate for a visiting celebrity. She and her family received a police escort that brought them to the showroom’s front door, where a red carpet had been carefully unfurled. Upon arriving from the car, she was greeted by the CCSU cheer-leading squad. Once inside, the deputy mayor of Wethersfield, Tony Martino, was on hand to help welcome her. The Mainville’s live in Wethersfield. Audrey Mainville, however, is not a nationally known celebrity. Instead, she is a young woman who has battled a life-threatening medical condition for most of her life. As a result, she was eligible to have a wish fulfilled by Make-A-Wish, which is an organization that seeks to fulfill the wishes of critically ill children and their families, an effort that can be life changing. Granting a wish not only brings joy to a child struggling with illness, it can have a positive effect on medical treatments, according to Richard Davis, president and CEO of Make-A-Wish.This Make-A-Wish ceremony, held on May 8, 2019 at Bertera Subaru, was to serve a dual purpose. It took place just before Audrey and her family were slated to depart on a tour of Italy, which was her wish. For her, it was a Bon Voyage party.“I’ve always wanted to go to Italy,” Audrey said. “My family always wanted to go.” Now thanks to Make-A-Wish, that dream will come true.Audrey, who faced her first heart surgery when she was just one day old, has had a difficult time with her illness. “I was actually picked last year,” she said, adding that just being selected by Make-A-Wish buoyed her spirits. Now, the trip is about to start and, while at this point in her treatment her medical condition should not interfere, it is “always something that I will have to worry about,” she said.Also present at this celebration was a previous Make-A-Wish recipient, 10-year-old Sophia Franco of New Hartford. She was quick to note that she was just days away from turning 11, however, before saying that she loved her trip to Disney in Florida. “We stayed at Give Kids The World [Village],” said her mother, Tracy. “They work with Disney, and its run by volunteers. It was a wonderful, life-changing experience.” The other reason for this celebration was the presentation of a donation, from Bertera Subaru, to Make-A-Wish. Kim Smith, the director of corporate and community giving at Make-A-Wish was on hand to receive the check made out to Make-A-Wish for $85,492. That is enough to pay for the granting of nearly nine wishes, since the average wish costs approximately $10,000. Bertera Subaru’s owner, Razmik Ghazarian, then surprised Smith and the audience of about 70 people with the announcement that Bertera’s goal had been to raise$100,000 in the Subaru Share the Love initiative, which raises money for charities based on the sale of new Subaru’s during the months of November and December. Having fallen short of this $100,000 goal, Ghazarian announced that Bertera Subaru would make up the difference by the end of the year.Smith was visibly moved. Subaru’s association with Make-A-Wish started nearly a decade ago when Subaru added Make-A-Wish to its list of charity partners for its annual Share the Love program. Since then, with the substantial support of its 631 dealers nationally, Subaru has donated more than $20 million to Make-A-Wish, according to Michael Carr, Vice President of Sales, Subaru of New England. Locally, Bertera Subaru Outlet of Hartford has now lent its full support to Make-A-Wish during Subaru’s Share the Love initiatives. It is a relationship that has grown over the past five years.Initially, Ghazarian said, the dealership saw donations generated by this program go to a variety of charities, but then he and others at Bertera Subaru met some of the children who were granted wishes. It was a turning point, seeing the life-changing effects that Make-A-Wish can have, Ghazarian said. “We saw the children and their families. We saw the smiles. We wanted to support a local charity and thought these kids could get the most [from our contributions].” Since then, he and his staff have encouraged customers who buy during Subaru’s Share the Love program to select Make-A-Wish as the recipient of the charitable contribution the sale generates. About 95 percent of their customers now choose this charity after learning about its work from Bertera employees.

Bertera Subaru of Hartford
Bertera Subaru and Make-A-Wish Connecticut