What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it. 

The Subaru Love Promise

A Partnership between Bertera Subaru and Make-A-Wish Connecticut

At Bertera Subaru, granting wishes is as much a part of the company as selling cars. The Hartford dealership has been a supporter of Make-A-Wish Connecticut since 2014 and raised nearly $60,000 during their annual "Share the Love" campaign this past year. 

Raising funds is just one of the many ways Bertera Subaru helps to grant wishes. Last December, the company hosted a wish reveal party for Cameron, a 17-year-old who wished to go to Hawaii.  Months later, Bertera welcomed Cameron back with a celebration emceed by Renee DiNino of iHeartMedia Hartford & iHeartMedia New Haven. Five wish families joined the party, including: Makalei age three of Hartford, Victoria age three of Shelton, Rachit age four of West Hartford and nine-year-old Mia of New Fairfield. During the celebration, Cameron shared videos of his Hawaiian vacation-recorded on a GoPro camera gifted to him by Bertera.

And the generosity doesn't stop there. During Subaru's annual "Pack the Outback" campaign, Bertera filled an Outback with toys for Wish Granters to break the ice with when meeting their Wish Kids for the first time. Hot chocolate, holiday music, and a special visit from Santa Claus rounded out the event and put everyone in a festive mood. Whatever the time of year, you can find Bertera hosting wish delivery parties, welcome home celebrations, check presentations, and other events designed to enrich the human experience with hope, strength, and joy.

Bertera Subaru's partnership with Make-A-Wish Connecticut is an incredible example of Subaru's Love Promise. Whether fundraising, hosting events, or just cheering on Wish Kids and their families, Bertera plays a pivotal role in bringing the life-changing benefits of a wish come true to children with life threatening medical conditions. 


The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Bertera Subaru of Hartford dedicated locally to the Love Promise?

Our Love Promise at Bertera Subaru Outlet can be seen in various partnerships with local charities and non-profits in the Hartford area. We're grateful for the opportunity, not only to be a part of the Hartford community, but to serve it as well.

The Simon Foundation
National Wildlife Federation
Hartford Public Library, Hartford Public Schools
Toys 4 Tots, Make-A-Wish of CT
St. Francis Hospital & Medical Center

Subaru Love Promise Heart

Love Promise Stories from Bertera Subaru of Hartford

Bertera Subaru of Hartford & Thirman L. Milner  –  Roxanne C

Bertera Subaru of Hartford & Thirman L. Milner

September is Attendance Awareness Month, we wanted to start the year off with a “BANG". Any student with perfect attendance from 8-29 thru 9-28 would earn a ticket to The Big E for the student & 1 parent. We secured the entry fee but knew the fee for the rides would be a challenge. We began fundraising very early, however, the progress was slow. Principal Lott received an email from Sebastian at Bertera Subaru inquiring if his organization could assist Milner with back to school needs. A request for wristbands to the Big E was unusual, however, “you have not because you ask not!” From the onset of our communication with Bertera, Sebastian exuded A+ customer service. He wasn’t selling a car, he was working with a school's wish list. He was professional, understanding and very accommodating. His desire was to spread joy to others through their program, SUBARU LOVES LEARNING. He answered all my questions & even though some of the Milner requests where not the direction Subaru wanted to go, he always shared them with his team & would get back to me with their decision. Sebastian, thanks for your positive, promising attitude. It kept us hopeful. When informed that all eligible students would receive a wristband, the entire staff were ELATED. Thanks to TEAM Bertera, 182 students were able to enjoy New England's rich culture and Unlimited Rides at The Big E (for most of our kids that would be their only visit to the Park).


Holiday Wishes with Bertera & Make-A-Wish  –  Sebastian L

Holiday Wishes with Bertera & Make-A-Wish

For the past two years, we have proudly worked with The Make-A-Wish Foundation to make wishes come true. However, during the holiday season, we put our focus on making the upcoming holiday as special as possible for the children working with the Make-A-Wish Foundation. We collect toys from our friends, family, customers, staff, and more in the back of one of our Subarus and then donate it to The Make-A-Wish Foundation where it's distributed to children in Connecticut. This past year we collected over thirty toys just at our location and hope to double or even triple that number this year! We appreciate everything The Make-A-Wish Foundation does for the kids and we're glad to be apart of such a special cause.


Car Seat Safety with St. Francis Hospital!  –  Sebastian L

Car Seat Safety with St. Francis Hospital!

For the past year, we have worked with the Saint Francis Hospital and their Safe Kids Program to ensure every child that comes to one of our monthly Car-Seat Checkpoints goes home with a properly fitting car seat, free of charge. Every month, a group of Car Seat Safety Technicians comes into our dealership to help train parents or guardians on proper car seat techniques like how to install your car seat, what clothes shouldn't be worn in the car seat, and when you should get a new car seat. The parent(s) and child(ren) then go through a quick course to make sure they can install a car seat the correct way. If all of these requirements are met, they leave our location with a new car seat and a safe kid! We urge all parents to attend one of these checkpoints for the safety of their children. We look forward to future checkpoints with the Saint Francis Hospital and their Safe Kids program and you should too.


Cameron's Wish to go to Hawaii  –  Sebastian L

Cameron's Wish to go to Hawaii

Bertera Subaru Outlet in Hartford has been a proud partner of The Make-A-Wish Foundation of Connecticut for a few years now. When we were approached to see if we were interested in making Cameron's wish come true, we couldn't resist! Cameron's wish was to send his whole family to Hawaii for a vacation. On December 14th, we invited all our customers, friends, and family to help us send Cameron and his family off to Hawaii the right way. We had a party with music, games, and food! Some of past wish kids even came by! We presented Cameron with his new water-proof GoPro just in time for him to use it in Hawaii. We love working with the Make-A-Wish Foundation of Connecticut and truly cannot wait to participate in another event.


Subaru Loves Learning with Bertera!  –  Sebastian L

Subaru Loves Learning with Bertera!

During the month of August our dealership was lucky enough to partner up with Hartford Public Schools and The Hartford Public Library to organize a fundraiser and a School Supply Drive before the kids returned to school. Throughout the month we reached out to as many of our customers as we could to help us in our goal. Many of our loyal customers, employees, friends, and family all came together to make sure the students in the Hartford area were prepared for the upcoming school year. We also received some book donations from many of our customers and dropped those off at the Hartford Public Library! Helping our community is only a start, we still have much more work to do.


Adoption Day With The Simon Foundation!  –  Sebastian L

Adoption Day With The Simon Foundation!

On December 25th, we welcomed The Simon Foundation into our dealership with three of their lovely animals. Every customer that walked through our doors was greeted by the dogs and it sure made our customers smile! We had a number of families submit inquiries to meet with the animals at a later date to see if they family would make a good fit. The more time we had to spend with each dog the more we learned about their individual personalities. Isabelle was shy at first but once she got comfortable she quickly became the crowd favorite. The kids love that she was so willing to sniff their faces and give them a nice wet smooch. Will, on the other hand, was excited when he first arrived but quickly acclimated to his surroundings and calmed down accordingly. Finally, we have Harley who was actually the most gentle of the three dogs. We had a blast playing and learning more about each of these dogs and hopefully, we can aide them on their road to adoption. It was a wonderful experience that we hope we can share with our customers once again.


Pets Adopted through the support of the Simon Foundation and Bertera Subaru  –  Bob S

Pets Adopted through the support of the Simon Foundation and Bertera Subaru

Bertera Subaru of Hartford is proud to join The Simon Foundation, holding multiple Pet Adoption Days at the dealership. Customers, friends and family can come in any see these beautiful animals in the showroom! The Simon Foundation is a 36,000 square foot state-of-the-art, no kill, animal rescue and adoption center located in Bloomfield, CT. They offer a number of professional services including: Training, Grooming, and Boarding. All of the proceeds from these services go directly to the care and rescue of dogs and cats. One of our own salesmen has given one of the puppies a new home! It is a well-known fact that Subaru's are "Dog Tested. Dog Approved.", which makes The Simon Foundation something we truly are proud to be a part of. We often have our customers' pets approve of their new vehicles before purchasing! Having these events at our dealership helps bring the community together and, above all else, helps pets get adopted!


Bertera Subaru and Merrell Mud Run support Operation Gratitude  –  Camille O

Bertera Subaru and Merrell Mud Run support Operation Gratitude

If so, then the Merrell Down & Dirty National Mud and Obstacle series race presented by Subaru might be for you! This event goes around the country, as it is a trailblazing, obstacle climbing course for those who like to get muddy and feel like they're in the army for the afternoon. They offer 2 courses (3 and 6 miles) and have races for kids, too. Not only is this event fun for the whole family, it gives back to our Veterans as part of Operation Gratitude, a Los Angeles fund set up for sending care packages for US Military currently deployed. This weekend the race came to Hartford, as many came out to Riverside Park to race, support runners and come out for a good cause. Running the race is no more than $85 (as little as $50) and all supports a good cause (not to mention having a full day of having fun in the mud). Subaru is a big sponsor of this event, which makes sense as Subarus also do their best work in the mud. Getting down and dirty, messy, and all for a good cause is what makes Subaru proud to sponsor this awesome event. Partnering up with events that share Subaru's passion is what makes Subaru a true and honest brand to be a part.


Partnering With High Hopes Therapeutic Riding to Serve Our Community  –  Susan S

Partnering With High Hopes Therapeutic Riding to Serve Our Community

During the holiday season, High Hopes Therapeutic Riding in Old Lyme was proud to have partnered with Bertera Subaru of Hartford in the national Subaru of America, Inc. "Share the Love" event, designed as a way for Subaru dealers to give back to their local communities. Under the "Share the Love" program, Subaru is donating $250 for every new Subaru vehicle sold or leased, from November 21, 2013 to January 2, 2014, to the customer's choice of charity. Bertera Subaru customers had the opportunity to designate High Hopes as their charity and High Hopes will use these funds to directly support its equine assisted therapy programs, including: riding, carriage driving and unmounted equine learning programs. Presently High Hopes underwrites 75% of every rider's actual cost which is borne by contributed income received from donors and events such as Subaru's "Share the Love". High Hopes is one of the oldest and largest therapeutic riding centers in the United States, operating since 1974 and accredited by PATH Intl. (formerly the North American Riding for the Handicapped Association) since 1979. Annually, High Hopes serves over 1,700 individuals. Assisted by over 650 volunteers and a herd of 27 horses specifically trained for therapeutic riding, High Hopes is committed to providing the highest quality of services to the community and we are proud to work with them.