Our Journey: A Legacy of Excellence 🏆
Welcome to Bertera Subaru Outlet, your trusted Subaru dealer in Hartford, Connecticut. For over three decades, we've been dedicated to providing exceptional service and top-quality Subaru vehicles to our valued customers in Hartford and surrounding areas like West Hartford, East Hartford, Manchester, Bloomfield, Windsor, and Wethersfield.
Our journey began in February 22, 1973. with a simple yet powerful vision: to create a dealership that puts customers first and delivers an unparalleled car-buying experience. From our humble beginnings as a small family-owned business, we've grown into one of the most respected Subaru dealerships in the region, thanks to our unwavering commitment to excellence and customer satisfaction.
Over the years, we've witnessed the evolution of the automotive industry and adapted to meet the changing needs of our customers. From the introduction of all-wheel drive as a standard feature in most Subaru models to the latest advancements in hybrid and electric vehicle technology, we've been there every step of the way, ensuring our customers have access to the most innovative and reliable vehicles on the market.
Our Mission and Values: Driving Excellence 🎯
At Bertera Subaru Outlet, our mission is clear and unwavering: to provide our customers with the best possible experience in purchasing and owning a Subaru vehicle. We strive to achieve this through a set of core values that guide every aspect of our business:
- Integrity: We believe in honest, transparent dealings with our customers. Our no-pressure sales approach ensures that you make informed decisions that are right for you and your family.
- Excellence: We aim for the highest standards in everything we do, from the quality of our vehicles to the level of service we provide.
- Customer-Centric Approach: Your satisfaction is our top priority. We go above and beyond to ensure that your needs are met and expectations are exceeded.
- Community Involvement: We're committed to giving back to the Hartford community that has supported us over the years.
- Innovation: We embrace new technologies and practices to continually improve our services and your car-buying experience.
- Sustainability: We're dedicated to reducing our environmental impact and promoting eco-friendly practices.
These values aren't just words on a page; they're the principles that drive our daily operations and long-term strategy. They're the reason why so many of our customers become lifelong friends of the Bertera family.
Commitment to Customer Service: Going the Extra Mile 🤝
At Bertera Subaru Outlet, we understand that buying a car is more than just a transaction - it's a significant life decision. That's why we go above and beyond to ensure your experience with us is nothing short of exceptional. Our friendly and knowledgeable staff are here to guide you through every step of the process, from browsing our extensive inventory to finalizing your purchase and beyond.
Our commitment to customer service extends far beyond the sale. We believe in building lasting relationships with our customers, which is why we offer:
- Personalized Attention: Our sales team takes the time to understand your unique needs and preferences, helping you find the perfect Subaru model for your lifestyle.
- Transparent Pricing: We believe in clear, upfront pricing without hidden fees or surprises. Our "No Haggle, No Hassle" policy ensures you get the best deal without the stress of negotiation.
- Ongoing Support: Our relationship doesn't end when you drive off the lot. We're here to support you throughout your ownership experience, from routine maintenance to addressing any concerns you may have.
- Educational Resources: We provide resources and workshops to help you make the most of your Subaru's features and maintain it in top condition. Our "Subaru 101" classes are particularly popular among new owners.
- Flexible Scheduling: We offer convenient service hours and online scheduling to accommodate your busy life. Our early bird drop-off and late pick-up options make servicing your vehicle hassle-free.
- Loaner Vehicles: For extended service visits, we offer a fleet of loaner vehicles to keep you mobile.
We're proud to serve the greater Hartford area, including towns like Bloomfield, Windsor, and Wethersfield. Our commitment to customer service has earned us numerous accolades, including the Subaru Stellar Care Award for three consecutive years, and more importantly, the trust and loyalty of our customers.
What Sets Us Apart: The Bertera Difference 🌟
In a competitive automotive market, Bertera Subaru Outlet stands out as a beacon of excellence. What makes us different? It's our unwavering commitment to excellence in every aspect of our business:
- Extensive Inventory: We offer a wide selection of new Subaru models and quality pre-owned vehicles. Whether you're looking for a rugged Outback, a sporty WRX, or an eco-friendly Crosstrek Hybrid, we have the perfect Subaru for you.
- Expert Service: Our state-of-the-art service department is staffed by Subaru-certified technicians who know your vehicle inside and out. We use the latest diagnostic tools and genuine Subaru parts to keep your vehicle running at its best.
- Hassle-Free Financing: Our finance experts work tirelessly to secure the best rates and terms for our customers. We have strong relationships with multiple lenders, allowing us to offer competitive financing options tailored to your needs.
- Trade-In Program: We offer fair and competitive prices for your trade-in vehicle through our Trade-Up Advantage program. Our transparent process ensures you get the best value for your current vehicle.
- Customer Lounge: Our comfortable waiting area features complimentary Wi-Fi, refreshments, and a children's play area, making your service visits as pleasant as possible.
- Shuttle Service: We offer a complimentary shuttle service to help you get to work or home while your vehicle is being serviced.
- Certified Pre-Owned Program: Our Certified Pre-Owned Subaru vehicles undergo a rigorous 152-point inspection process, giving you peace of mind with your used car purchase.
- Subaru Express Service: For routine maintenance like oil changes and tire rotations, our express service gets you in and out quickly, often without an appointment.
Our Inventory: Find Your Perfect Subaru 🚙
At Bertera Subaru Outlet, we're proud to offer an extensive selection of new and pre-owned Subaru vehicles. Our inventory includes popular models such as:
- Subaru Ascent: The largest SUV in the Subaru lineup, perfect for families who need space and versatility. With seating for up to eight passengers and standard all-wheel drive, the Ascent is ready for any adventure.
- Subaru Crosstrek: A compact SUV that's equally at home in urban environments and on off-road adventures. Its efficient engines and rugged design make it a popular choice for active lifestyles.
- Subaru Forester: A versatile SUV known for its spacious interior and excellent visibility. With advanced safety features and ample cargo space, it's perfect for daily commutes and weekend getaways.
- Subaru Outback: The iconic SUV that blends car-like handling with SUV capability. Its raised ground clearance and standard all-wheel drive make it a favorite for outdoor enthusiasts.
- Subaru Solterra: Subaru's first all-electric SUV, combining eco-friendly performance with Subaru's renowned all-wheel drive system. It represents the future of Subaru's commitment to sustainability.
- Subaru Impreza: Available as a sedan or hatchback, offering compact efficiency with all-wheel drive capability. It's an excellent choice for first-time buyers or those seeking a fuel-efficient daily driver.
- Subaru Legacy: A midsize sedan that provides a comfortable ride and advanced safety features. Its spacious interior and smooth ride make it ideal for long commutes.
- Subaru WRX: The performance-oriented sedan that delivers thrilling driving dynamics. With its turbocharged engine and sport-tuned suspension, it's a favorite among driving enthusiasts.
- Subaru BRZ: A sports car that offers pure driving enjoyment with its rear-wheel drive layout. Its lightweight design and balanced handling make it a joy to drive on winding roads.
We also offer a selection of Certified Pre-Owned Subaru vehicles, providing you with like-new quality at a pre-owned price. These vehicles undergo a comprehensive 152-point inspection and come with an extended warranty for added peace of mind.
Our inventory is constantly updating, so we encourage you to check our website regularly or visit our dealership to see the latest arrivals. Can't find exactly what you're looking for? Our team can help you custom order a Subaru tailored to your specifications, ensuring you get the exact features and options you desire.
Service and Financing: Comprehensive Care for You and Your Subaru 🔧💳
Our commitment to you doesn't end when you drive off our lot. In fact, it's just the beginning of our long-term relationship. Our service department is staffed by factory-trained technicians who know your Subaru inside and out. From routine maintenance to complex repairs, we've got you covered.
Our service offerings include:
- Oil changes and filter replacements
- Tire rotations and balancing
- Brake service and repair
- Battery testing and replacement
- Engine and transmission service
- Electrical system diagnosis and repair
- Climate control system service
- Genuine Subaru parts replacement
- Wheel alignment and suspension service
- Subaru-specific diagnostics and repairs
We also offer a range of amenities to make your service visits as convenient as possible, including online scheduling, early bird drop-off, and a comfortable waiting area with free Wi-Fi, complimentary beverages, and a children's play area.
When it comes to financing, our team of experts is here to help you navigate the process with ease. We understand that every customer's financial situation is unique, which is why we offer a range of financing options to suit different needs and budgets. Our services include:
- New and used vehicle financing
- Lease options with flexible terms
- Refinancing opportunities
- Special financing for first-time buyers and those with challenged credit
- GAP insurance and extended warranty options
- Trade-in appraisals and payoff assistance
We offer competitive rates and flexible terms to suit your individual needs. You can even apply for financing online to get started today! Our finance team works with multiple lenders to ensure we can offer you the best possible terms, regardless of your credit situation.
Subaru Love Promise: Committed to Our Community ❤️
As a proud Subaru dealer, we're deeply committed to the Subaru Love Promise. This initiative represents our dedication to making a positive impact in our community and the world around us. Through various programs, we support:
- Community Support: We actively participate in local charities and community events. From food drives to fundraising events, we're always looking for ways to give back to the Hartford community that has supported us for so long.
- Environmental Conservation: We're committed to reducing our environmental footprint. This includes recycling initiatives at our dealership, promoting Subaru's eco-friendly vehicles, and participating in local conservation efforts.
- Animal Welfare: We support local animal shelters and promote pet adoption. Our annual "Subaru Loves Pets" event has helped countless animals find their forever homes.
- Education: We contribute to local schools and educational programs. From donating school supplies to supporting STEM initiatives, we're invested in the future of our community's youth.
- Health and Wellness: We partner with organizations like the Leukemia & Lymphoma Society to support those facing serious health challenges.
These initiatives are more than just corporate responsibility - they're a reflection of our values and our commitment to making a positive difference in the lives of our customers and our community. Each year, we participate in numerous events and programs that embody the Subaru Love Promise:
- Subaru Share the Love Event: During this annual event, we donate a portion of every vehicle sale to select charities, both national and local.
- Adopt-a-Classroom: We partner with local schools to provide supplies and support to classrooms in need.
- Subaru Loves Pets Adoption Events: We host adoption events at our dealership, helping local shelters find homes for pets in need.
- Earth Day Cleanup: Our team participates in local cleanup efforts to help preserve our community's natural beauty.
- Food Bank Drives: We regularly organize food drives to support local food banks and help combat hunger in our community.
Green Initiatives: Driving Towards a Sustainable Future 🌿
At Bertera Subaru Outlet, we're committed to environmental sustainability. We believe that as a business, we have a responsibility to minimize our environmental impact and promote eco-friendly practices. Some of our green initiatives include:
- Energy-Efficient Facilities: We've implemented energy-efficient lighting and appliances throughout our dealership to reduce our energy consumption. Our LED lighting systems and programmable thermostats help us minimize our carbon footprint.
- Recycling Programs: We have comprehensive recycling programs for automotive fluids, parts, and office materials. Our oil recycling program ensures that used motor oil is properly disposed of and recycled.
- Water Conservation: Our car wash facilities use water-saving technologies to minimize water waste. We've installed low-flow fixtures throughout our facility to further reduce water consumption.
- Eco-Friendly Vehicles: We actively promote Subaru's eco-friendly vehicles, including hybrids like the Crosstrek Hybrid and all-electric models like the Solterra. We offer special incentives and educational resources to encourage the adoption of these environmentally friendly options.
- Paperless Options: We offer digital documentation options to reduce paper waste. From digital contracts to email receipts, we're working to minimize our paper usage.
- Community Clean-Up Events: We regularly participate in and sponsor local environmental clean-up events. Our team volunteers their time to help keep our community clean and green.
- Green Landscaping: Our facility features native, drought-resistant plants that require less water and maintenance.
- Electric Vehicle Charging Stations: We've installed EV charging stations at our dealership to support the growing number of electric vehicle owners in our community.
These initiatives not only help us reduce our environmental footprint but also align with Subaru's commitment to sustainability and environmental stewardship. We're proud to be part of a brand that takes its environmental responsibilities seriously, and we're always looking for new ways to make our operations more sustainable.
Subaru Technology Experts: Stay Connected on the Road 📱
As your local Subaru experts, we're well-versed in all the latest Subaru technology. Our team can help you make the most of features like:
- STARLINK™ Multimedia system: This advanced infotainment system offers seamless smartphone integration, navigation, and a host of apps to enhance your driving experience. From Apple CarPlay and Android Auto integration to built-in Wi-Fi capability, STARLINK™ keeps you connected on the go.
- EyeSight® Driver Assist Technology: This innovative system provides features like adaptive cruise control, lane keep assist, and pre-collision braking for added safety on the road. We can help you understand how these features work and how to use them effectively.
- Subaru DriverFocus™ Distraction Mitigation System: This cutting-edge technology helps detect driver fatigue or distraction and provides alerts to ensure safer driving. We'll show you how to set up and use this system to maximize its benefits.
- Subaru Symmetrical All-Wheel Drive: We can explain how this system provides superior traction and handling in all weather conditions, a key feature that sets Subaru apart from many competitors.
- Subaru BOXER® Engine: Learn about the unique benefits of Subaru's horizontally-opposed engine design, including improved balance, lower center of gravity, and enhanced safety in collisions.
- X-MODE®: Available on many Subaru models, this feature optimizes the All-Wheel Drive system for maximum traction on slippery surfaces. We'll show you how and when to engage this feature for optimal performance.
- Subaru Global Platform: This innovative chassis design enhances safety, comfort, and driving performance. We can explain how this platform contributes to the superior ride quality of modern Subaru vehicles.
We offer one-on-one technology tutorials with every vehicle purchase, ensuring you're comfortable and confident with all the advanced features in your new Subaru. Additionally, we host regular technology workshops where you can learn about the latest Subaru innovations and get your questions answered by our experts. These workshops cover topics such as:
- Maximizing fuel efficiency with Subaru's hybrid technology
- Understanding and using advanced safety features
- Customizing your STARLINK™ Multimedia system
- Tips for optimal all-wheel drive performance
- Maintaining your Subaru for longevity and reliability
Community Events and Partnerships: Giving Back to Hartford 🤲
We believe in being more than just a car dealership - we're an active member of the Hartford community. Throughout the year, we participate in and sponsor various local events, including:
- Annual Food Drives: We partner with local food banks to help fight hunger in our community. Our "Stuff the Subaru" event, where we fill a Subaru vehicle with food donations, has become a beloved annual tradition.
- Subaru Loves to Care: In partnership with the Leukemia & Lymphoma Society, we deliver blankets and messages of hope to patients undergoing cancer treatment at local hospitals.
- Adopt-a-Park Programs: We participate in local park clean-up and maintenance efforts, helping to preserve Hartford's green spaces for everyone to enjoy.
- School Supply Drives: Each year, we collect school supplies for local students in need, ensuring they have the tools they need to succeed in their education.
- Holiday Toy Drive: We collect toys for children in our community during the holiday season, spreading joy to families in need.
- Local Sports Sponsorships: We support local youth sports teams, promoting physical activity and teamwork among Hartford's young people.
- Community Safety Events: We host car seat safety checks and teen driver safety workshops, contributing to the overall safety of our community.
- Hartford Marathon Sponsorship: As a sponsor of the Hartford Marathon, we support health and wellness in our community while showcasing Subaru's commitment to an active lifestyle.
- Earth Day Celebrations: We organize and participate in local Earth Day events, promoting environmental awareness and sustainability.
- Pet Adoption Days: In partnership with local animal shelters, we host pet adoption events at our dealership, helping furry friends find their forever homes.
These events and partnerships are an integral part of who we are at Bertera Subaru Outlet. They allow us to give back to the community that has supported us and to make a positive impact beyond the world of automobiles. We're always looking for new ways to get involved and support our local community, so if you have ideas or suggestions, we'd love to hear from you!
Visit Bertera Subaru Outlet Today! 🏁
We invite you to experience the Bertera difference for yourself. Whether you're in the market for a new Subaru, need service for your current vehicle, or just want to learn more about our offerings, we're here to help.
Visit us at our conveniently located dealership in Hartford, or contact us to schedule an appointment. Our friendly staff is ready to assist you in finding the perfect Subaru for your lifestyle and budget.
At Bertera Subaru Outlet, we're not just selling cars - we're building relationships. Come experience the dedication, expertise, and community spirit that sets us apart. We look forward to serving you and welcoming you to the Bertera Subaru family!
🚗 Ready to find your dream Subaru? Browse our new inventory or get an instant cash offer for your trade-in today!
Remember, when you choose Bertera Subaru Outlet, you're not just buying a car - you're joining a community of passionate Subaru owners and becoming part of our extended family. We can't wait to welcome you!
