What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Love Promise University Sales Consultants of the Month

Awarded to individuals on our sales staff who are committed to HEART (Honesty, Empathy, Appreciation, Respect, Trust) with their customers and teammates.

May 2022:
Derek Chen

Derek Chen is the "Love Promise University Sales Consultant of the Month" for May 2022. Derek joined the sales team here at Bertera Subaru of Hartford in August of 2019 and quickly became a respected and valuable member of the team with his exceptional product knowledge, passion for the brand, professionalism, and friendliness. Customers choose to buy their cars from Derek and regularly send referrals to him because of his commitment to HEART all day every day (Honesty, Empathy, Appreciation, Respect, Trust). It is not uncommon for his customers to come looking for him while they are in Service just to say hello to him and chat with him because of the rapport he builds with them.

Prior to joining the team at Bertera Subaru of Hartford, Derek worked for Chevrolet and spent many years working in his family's restaurant. Derek is a lifelong Connecticut resident and grew up in South Windsor. Cars, video games and electronic music are just a few of Derek's interests. Driving his 2014 5-door Subaru WRX is something that Derek truly enjoys, and he brings his enthusiasm to his customers.

March & April 2022:
Nick Hammond

Nick Hammond is the Bertera Subaru of Hartford Love Promise University Sales Consultant of the Month for March & April! Nick is a recent and welcome addition to the sales team and comes with more than ten years of experience in automotive sales. Nick has worked for Subaru, Volkswagen, Chevrolet, Nissan, and Kia. Since joining the Bertera team, Nick has shown true HEART (Honesty, Empathy, Appreciation, Respect and Trust) for his customers, which is demonstrated by his many 5-star reviews and referrals.

Previously, Nick has worked in cell phone sales and attractions at Disney World.  A lifetime resident of Connecticut, Nick is originally from Middletown and currently lives in Wolcott with his wife Jennifer, their two dogs, Bentley and Olivia and their cat, Nala. Some of Nick's interests include driving, theme parks, cigars, and travel.

January & February 2022:
Jose Texidor

Jose Texidor is the Bertera Subaru of Hartford "Love Promise University Sales Consultant of the Month" for January & February 2022! Jose uses the HEART (Honesty, Empathy, Appreciation, Respect and Trust) pillars every day with his customers and teammates which earns him respect and 5 star reviews.

With more than 26 years in the automotive industry, Jose joined the Bertera Subaru of Hartford Sales Department in 2016 bringing not just Subaru experience but also, Ford, Chrysler, Chevrolet, Cadillac and Hyundai. Every month Jose welcomes new customers to the Subaru family while having many repeat customers and referrals.

Originally born in Puerto Rico, Jose is a lifelong resident of Connecticut, calls East Hartford home and is the proud owner of a Subaru Legacy. Jose is a huge New York Yankees fan and earlier in his life he was also a machinist and golden gloves boxer.

October, November & December 2021:
Kiana Vilaysane

Congratulations to Kiana who is the Bertera Subaru of Hartford October, November, & December "Love Promise University Sales Consultant of the Month" for exemplifying the best in customer experience. Kiana shows true "HEART" for her customers and colleagues: Honesty, Empathy, Appreciation, Respect and Trust.

Kiana joined the Sales Team at Bertera Subaru of Hartford in February of 2021 and previously worked at a Nissan dealership. Her experience includes being a successful entrepreneur in the liquor industry for more than 18 years. Originally born in Laos and then lived in Thailand, Kiana came to the United States in 1980 and calls South Windsor, CT home.

Kiana enjoys cooking for friends and family and is the proud owner of a 2021 Subaru Outback Touring XT.