What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Bertera Subaru Outlet in Hartford dedicated locally to the Love Promise?

Our Love Promise at Bertera Subaru Outlet can be seen in various partnerships with local charities and non-profits in the Hartford area. We're grateful for the opportunity, not only to be a part of the Hartford community, but to serve it as well.

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Subaru Loves Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy. 

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Love Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country.

Local Partnership:The Simon Foundation

Subaru Loves the Earth

Loving the environment means more than loving the great outdoors.  It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru Retailers collect hard-to-recycle trash that was headed to local landfills.  We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.

Partnership: National Wildlife Federation

Subaru Loves Learning

It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnership with Staples and Adoptaclassroom.org we support teachers and students donations of $400,000 in gift cards and school supplies.

Local Partnership: Hartford Public Libary & Hartford Public Schools

Subaru Loves to Help

In a perfect world, hunger would be history and hope would be commonplace.  We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feed America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local memebr food banks.

Local Partnership: Toys 4 Tots & Make-A-Wish Connecticut

Subaru Loves to Care

We should all have a chance to lead a healthy life.  We're aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts and crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

Local Partnership: St. Francis Hospital & Medical Center